The fitness industry is a booming industry. It generates tens of billions of dollars every year and is only getting larger. People are spending more on fitness now than ever, yet over one-third of American adults are obese.
With all the pills, potions, programs, diets, and equipment on the market, you’d think that there wouldn’t be a single overweight person in the entire country. Clearly, this is not the case. Go to any public place in America and you are sure to see overweight adults and children. This is not a judgment: just an observation.
As someone who has been on a decade-long fitness journey, I am going to make one judgment, though. I am going to judge the fitness industry as a whole. And my judgment is that almost everything you’ve been told by the fitness industry is wrong.
What do I mean, exactly? I mean that most (not all, but most) businesses in the fitness industry use deceptive marketing to sell products that don’t work. At the very least, it’s dishonest. At it’s worst, it can be dangerous. I’m not going to list specific products here. But, by the time you’re done reading this, you should be able to easily see what I’m talking about.